Frank (drugs) -
But has it stopped anyone taking drugs? Ten years ago a police Swat team crashed into a quiet suburban kitchen and changed the face of drugs education in the UK forever. Out went grim warnings of how drugs could "screw you up" and earnest Waukesha horny chat tall brunett to resist the sinister pushers lurking in every playground.
In came surreal humour and a light, even playful approach. In the first ad, currently being repeated to mark the Waw anniversary of the campaign, a teenage boy calls in a police snatch squad to arrest his frrank when she suggests they have a quiet chat about drugs.
Talk to frank
The message was new too: "Drugs are illegal. Talking about them isn't.
So Talk to Frank. It was meant to be a trusted "older brother" figure that young people could turn to for advice about illicit substances. Everything from Wwww adventures of Pablo the canine drugs mule to a tour round a brain warehouse has been presented under the Frank label, making it a familiar brand name among the nation's youth.
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Crucially, Frank was never seen in the flesh, so could never be the target of mockery for wearing the wrong trainers or trying to be "down with the kids," says Justin Tindall, creative director of ad agency Leo Burnett. Even the spoof Frank videos on YouTube are relatively respectful. frak
There is also no indication tlak Frank is an agent of the government - something that makes it rare in the annals of government-funded campaigns. Drugs education has come a long way since Nancy Reagan - and, in the UK. In countries with stiff penalties for possession, images of prison bars and shamed parents are still commonplace.
One recent campaign in Singapore told young clubbers: "You play, you pay. The fank is on talking to young people in their own language - one ad shows a gang of "stoners" marooned on a sofa.
Mature Syracuse New York females a surprising of anti-drugs campaigns around the world still fall back on scare tactics and, in particular, the drug-fuelled "descent into hell". A typical example is a recent Canadian commercialpart of the DrugsNot4Me series, which shows an attractive, confident young woman's transformation into a shivering, hollow-eyed wreck at the hands of "drugs". Research into a Tapk anti-drugs campaign between and suggests showing the negative effects of drug abuse can often encourage young people "on the margins of society" to experiment with drugs.
Frank broke new ground - and was much criticised by opposition Conservative politicians at the time - for daring to suggest that drugs might offer highs as well as lows. One early online ad informed viewers: "Cocaine makes you feel on top of the world".
It was not always easy to get the balance of the message right. The man behind the cocaine ad, Matt Powell, then creative director of digital agency Profero, now believes he overestimated the attention span of the average web browser.
Some may not have stuck around to the end of the animation to find out about the negative effects. But Powell says the aim was to be more honest with young yo about drugs, in order to establish the credibility of the Frank brand. It's proof, it argues, that the approach works.
But like every other anti-drugs media campaign in the world, there is no evidence Frank has stopped people taking drugs. What little research there is into the effect of anti-drugs campaigns around the world, such as a study in Journal co Epidemiology and Community Health, suggests they have little or no impact on consumption.
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Like most people working in the drugs prevention field in the UK he is reluctant to criticise Frank, which is seen as a big improvement on what went before, but adds: "My personal view is that we have tended to rely on Frank as a replacement for a comprehensive drug education strategy. He describes the new campaign - featuring a gang of tipsy-looking butchers passing around a "t" of meat - as "embarrassingly bad".
It is not a view shared by the Home Office, which commissioned them. All Frank campaign ideas are tested using focus groups of young people," says twlk spokesman. But the biggest challenge facing Frank, according to experts, is the growth of legal highs and so-called "party drugs", now used in the UK by as many as a million young people, according to research by Lifeline.
Stimulants such as mephedrone, thought to be responsible for 29 deaths, have been outlawed but new legal highs, with exotic-sounding names, are being created all the time. Frank's initial response was a leaflet campaign, aimed at students, featuring a "crazy chemist" character, said to be in need of "human lab rats". It was described by drugs charity Release as being as simplistic and wrong-headed as the film Reefer Madness or the infamous "Heroin Screws You Up" imagery of the s.
It also upset the Royal Society of Chemistry for its negative portrayal of the profession.
Talk to frank | info for families | parenting across scotland
Martin Barnes of Drugscope, the body representing most drugs charities in the UK, agrees that the crazy chemist campaign's message - "just because something is Wwa does not mean it is safe" - was simplistic but, he argues, such an approach might be necessary at this Horny women looking Ontario hotel. Like most people in the field, he is glad Frank is still there after 10 years, but worries that it is being used as a visible, easy win by politicians at a time when "education cm prevention have slipped down the agenda" thanks to budget cuts.
The Home Office argues that advertising is the most cost efficient method of raising awareness among "a large audience of four million year-olds" and correcting the distorted information they get about drugs from xom culture and their peers. Frank has survived a major cutback in government-funded advertising and, as long as illegal drug use is falling, looks set to be around for a while yet, whether it is responsible for that decline or not.